Renowned novelist, Chimamanda Ngozi Adichie, today, flagged off the Airtel
Reading for Leading Campaign. The campaign is aimed at helping underprivileged
children in public primary schools and providing them with access to relevant,
high-quality text books.
The flagging off ceremony held at the Airtel corporate headquarters in Banana
Island, Ikoyi, Lagos, and was attended by children of Airtel’s pilot adopted school,
Oremeji Primary School 2, Ajegunle, Lagos.
Speaking at the event, Chimamanda encouraged the children to develop a love for
reading, noting that reading will make them better, more rounded and improve
their vocabulary as well as oratorical skills.
She particularly advised the kids to read story books and other fictional literature,
saying that prose and imaginative narrative play a pivotal role in building,
nurturing and developing young minds.
Chimamanda, author of Americanah, Purple Hibiscus, Half of a Yellow and the
Thing around Your Neck, also commended Airtel for supporting primary education
and for creating solid educational opportunities for underprivileged children.
Also speaking at the event, the Chief Executive Officer & Managing Director, Airtel
Nigeria, Segun Ogunsanya, who was represented by the company’s Human
Resources Director, Gbemiga Owolabi, noted that Airtel is not just passionate
about education, we are also intensely interested in helping children – especially
underprivileged kids – to succeed, actualize their dreams and become the true
leaders of tomorrow.
According to him, “Airtel’s love for and concern for underprivileged children is
unarguably the critical ingredient that has spurred us to initiate the ‘Reading for
Leading’ campaign initiative. With this project, we intend to provide over three
thousand (3,000) relevant books to children across our six adopted schools.
“In implementing this glorious initiative, my colleagues, across our regional offices
in Nigeria, will come out en masse to purchase and endorse these books, read to
the children, teach and mentor them, and ultimately spend quality time with our
The Airtel Reading for Leading” campaign is aimed at promoting good reading
culture among children living in rural communities starting with the 3000 children
across Airtel’s six adopted schools in Nigeria.
“Reading as we know awakens the power of imagination, aids vocabulary,
increases knowledge and broadens horizon hence our desire that the campaign
will motivate and inspire the children to learn leadership through reading,” the
The Airtel Reading for Leading campaign is a partnership with Longman and
Macmillan. Under the initiative, Airtel employees will buy over 3,000 high quality
and relevant textbooks for children of the company’s six adopted schools.
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