OLAMIDE LIVE IN LAGOS: THE CONCERT – REDEFINING THE ART & ACT OF CONCERTS
Lagos and the Nigerian music industry experienced a new dimension to the business, art and act of concerts with Olamide Live in Lagos: The Concert on Sunday 17th December 2017 at the Teslim Balogun Stadium Surulere, Lagos with approximately 15,000 people in attendance.
The Concert exceeded the expectations of many Lagosians with the efficient security measures put in place and the professional delivery of 2,500 security personnel from The Nigerian Police, The Nigerian Army, LASTMA, The Nigerian Civil Defense, The Lagos State Neighborhood Watch and private security agents.
The fourth edition of Olamide Live in Lagos powered by the Lagos State Government and the Ministry of Tourism, Arts and Culture was gracefully attended by State Commissioners, Permanent Secretaries, Directors, Brand executives and Nigerian A- List celebrities in the entertainment industry. Proudly supported by Kwese Free Sports, Monster Energy Drink, Red & Axla, Pentagon, Western Lotto, FIRS and Hennessy, the concert had full media coverage by MTV Base, Pulse.Ng, Wazobia Tv, government and privately owned online, print and broadcast media houses in Lagos State.
Olamide Live in Lagos had a festival-like ambience with the provision of a Food court which had variety of fast food meals from notable brands like Indomine Noodles, Domino’s Pizza, Cold Stone Confectionaries, Shawama& Co along with a Beverage Village.
The ticketed concert started with the distribution of ready-to-eat meals to the first 2500 tagged fans by KoKun Foundation a non-governmental organization known for eradicating hunger and poverty amongst Nigerians. Their partnership with Olic 4 was an opportunity for them to reach out to the Surulere Community.
Hosted by Bash and Jimmy, fans enjoyed nostalgic music by Baba Frayo, Daddy Showkey, Terry G, Olu Maintain, Durella, new vibes by Teniola, Efe, Mz Kiss, Temmie Ovwasa, Dele, MeReal, Ugly, Marvelous Benjy, MsKiss, TJAN, Ola Dips, Zoro, Efe, Fefe, Blackah, WavyTheCreator, Lach, Airboy, and musical sensational performances by Tiwa Savage, Sound Sultan, Skales, Terry Apala, Ycee, Lil Kesh, Solidstar, Small Doctor, Viktoh, Reminisce, Skuki Iceberg Slim and Slimcase. Comic relief was engineered by Woli Agba. WhileDJ Mewsic, Dj Real, DJ Enimomey and DJ Kentalky increased the tempo of different sound and vibes as the concert progressed with Ushbebe‘s spore on of the energetic crowd.
Towards the final stage of the concert, fans could not curtail their excitement as the energy god Do2dtun ushered in the King of the Streets, Olamide to the stage with his colourful and energetic dancers. The uproar of screams increased as Olamide backed up by his band, rendered songs from his old and new album. Before the anticipated appearance of Phyno as they jointly performed collaborated songs like ‘Fada Fada’.
The show ended with an ecstatic feeling from fans as Olamide finally performed the most anticipated hit song ‘Wo’ which was followed by the rhythmic movements of his different dance crew. At the end of the concert, fans left the arena with so much joy, having witnessed the beginning of a paradigm shift in choice of location that guarantees security and accommodates the increasing number of fans and enthusiasts of the Nigerian Entertainment Industry. OLIC4 has just successfully changed the game.
Olamide is a Nigerian hip hop recording artist signed to his record label YBNL. Born Olamide Adedeji in Bariga Lagos State, he records mostly in Yoruba.
Olamide’s love for rap music began in his primary school days as he began to nurture it. In 2000, he decided to pursue a career in music. After a few years bubbling underground and working to get his music heard, Olamide worked with ID Cabasa’s Coded Tunes record to release his debut single ‘Eni Duro’. In 2010, he performed at The Hip Hop World Awards and released his debut studio album in 2011 titled ‘Rapsodi’.
The following year, he started his own record label ‘YBNL Nation’ and released his second album ‘YBNL’ in November 2012 under his label imprint YBNL Nation. The album had hit singles ‘First of All’, ‘Voice of the Streets’, ‘Stupid Love’, and ‘Ilefo Illuminati’. His record label housed top acts such as Lil Kesh, AdekunleGold, and Viktoh.
His third studio album ‘Baddest Guy Ever Liveth’ was released in 2013. The album had hit singles “Durosoke” and “Yemi My Lover”. Olamide released his fourth album titled ‘Street OT’ in late 2014. Preceded by the singles “Story ForThe Gods” and “Goons Mi”, Street OT featured guest appearances from notable acts including Pasuma, Lil Kesh, Chinko Ekun, Phyno, Don Jazzy, and Reminisce with studio productions from Pheelz, B-Banks and Young John.
In 2013, he signed a deal with Guinness Nigeria and became an ambassador for Etisalat the following month; a deal he extended in 2015. He released a collaborative album with hip hop artist and producer, Phyno titled “2 Kings” in early 2015, and he followed up with a solo album in the same year.
He released a solo album titled ‘Eyan Mayweather’ was released late November 2015. The album was preceded by four hit singles; “Bobo”, “Matters Arising”, “Lagos Boys” and “Melo Melo”. Olamide announced an endorsement deal with betting company SureBet 247 in 2014. His 6th studio album ‘THE GLORY’ was released in 2016. It was the No 1 selling album on Billboard’s world album chart and it made him the first and only Nigerian rapper in history to have released 6 studio albums and one collaborative album in six (6) years.
Olamide has sold-out international concerts in London, Liverpool, Birmingham, Canada, Manchester, Dublin, Cyprus, Malaysia, Dubai, SouthAfrica , as well as a Five city USA tour in 2016. Olamide is the first and only Nigerian rapper to have an independent sold out concert at the Eko Hotel Convention Centre Lagos; one of the biggest event venues in Nigeria. This he achieved in 2014, 2015 and 2016 respectively with his concerts; OLIC1, OLIC2 and OLIC3 (OLAMIDE LIVE IN CONCERT).
His success in the entertainment industry has earned him several nominations and awards including Best Indigenous Artist, Nigeria Entertainment Award (NEA), Best Rap Album and Album Of The Year, Headies 2013, Best Street Hip hop Artiste Nigeria Music Video Awards, Most Gifted West Channel O Music Video Awards, Best Male Artiste In Africa Afrima.
His concert themed Olamide Live in Lagos the Concert is set to hold on the 17th December, 2017.
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