Glamour, excitement as MTN, TD Mobile unveil Google-backed Freetel ICE 2 Android smartphone #Ice2Launch
When a revolutionary smartphone is the subject of focus, the entry has to be grand…
Thursday September 14 th witnessed a night of glitz, glamour and an unveiling like no other as telecoms
giant, MTN and Sub-Saharan Africa’s biggest mobile device distributor, TD Mobile, officially launched
the much-anticipated Google-backed Android TM smartphone, Freetel ICE 2 at a glamorous event held at
Eko Hotel and Suites, Victoria Island, Lagos.
In attendance was a host of dignitaries including former Executive Vice-Chairman, Nigerian
Communications Commission (NCC), Dr. Ernest Ndukwe, Chairman, Zinox Group, Leo Stan Ekeh; Chairman,
Board of Directors, Technology Distributions Ltd., Prof. Anya O. Anya; representatives of Corporate
Nigeria and bank CEOs; representatives of partner organizations MTN, Google, TD Mobile, sub-dealers
and other stakeholders from the ICT eco-system.
As the Chairman, Zinox Group, Leo Stan Ekeh declared at the event: “When you are looking for
partnerships, go all out and partner with the best.”
Designed for the Nigerian market, the ICE 2 smartphone is one of many devices from the stable of
Freetel, Japan’s largest selling smart phone brand in open market.
The device is designed in the state-of- the-art design center in Tokyo, Japan while manufacturing is
overseen by Japanese engineers with over 40 years of experience. In addition, the device is Google GMS
certified, confirmation that it meets Google’s performance requirements and properly runs the Google
Apps. Book lovers will also be thrilled by the ICE 2 which comes pre-loaded with Worldreader’s free e-
library of 50,000 e-books, which enables Nigerians to read their favourite book at no cost.
The smartphone will sell for about N13,000 ($35), an attractive price-point that is expected to deepen
the pace of smartphone penetration in the country.
Powered by Google’s most recent Android operating system – Android 7.0, the revolutionary ICE 2 comes
fully equipped with the latest software and security updates including Google Play Protect: a newly-
developed software which continuously works to keep one’s device, data and apps safe. In addition, the
smartphone is pre-loaded with MTN’s latest apps including MTN Music Plus.
Massive incentives await the first 200 subscribers to get the Freetel ICE 2. In addition, all customers
who buy the device will also enjoy double data bonus on every data bundle they buy for three months,
courtesy of MTN.
According to MTN’s Chief Marketing Officer, Rahul De: “We are excited by this partnership because our
focus over the years has been on connecting millions of Nigerians to each other and the world, thus
expanding access to information, entertainment and endless opportunities. The affordable and innovative
ICE 2 takes us further along this journey, allowing more Nigerians make the transition to smartphones.”
Also speaking at the event, Managing Director, TD Mobile, Mrs. Gozy Ijogun disclosed that the launch of
the Freetel ICE 2 is a fitting testimony to the company’s landmark strides in making ICT products and
devices accessible, affordable and usable across Africa.
“Since inception, TD Mobile has been the leading driver of smart devices penetration in the West
African sub-region. The launch of the Freetel ICE 2 resonates with our mission of spear-heading a
technology revolution in Africa and further shows why we have remained in the forefront of bringing the
best and latest technology products to the sub-region. Through the strategic partnerships with our
massive network of operators, dealers and retailers, we are sure to see the ICE 2 Android smartphone in
the hands of millions of Nigerians in no time,” she enthused.
On its part, Google’s Head of Nigeria for Android Partnerships, Adama Diallo emphasized: “We have been
truly impressed by the quality of the Freetel ICE 2 at this price point. We are excited to continue
working with ecosystem partners like Freetel, TD & MTN to offer Android devices at every price point
and connect more Nigerians to the internet.”
A subsidiary of ICT distribution power-house Technology Distributions Ltd. (TD Africa), TD Mobile will
add the ICE 2 smartphone to a growing list of devices from international brands represented in line with
its status as the biggest mobile devices distributor in the West African sub-region. Considering TD
Mobile’s wide reach and unmatched presence in major Nigerian cities and other West African capitals;
the company will deploy its huge distribution capacity in taking the device to every action station in the
metropolis as well as every nook and cranny in the hinterlands.
The ICE 2 goes on sale nationwide this September and is available at all major online and offline retail
stores including MTN’s retail outlets.
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