Airtel Excites Customers with Launch of ‘TRACE Plus’, Video
Streaming & Download Platform
…Offers access to over 3000 exclusive music, comedy and gossip videos
Lagos, Wednesday, 14 th December, 2016. Airtel Nigeria subscribers are in for exciting times as
the telecommunication service provider partners with Africa’s foremost music media brand,
TRACE, to launch a first of its kind ‘free to browse’ video streaming and download platform,
‘TRACE Plus,’ offering consumers unfettered access to exclusive video content.
With TRACE Plus, Airtel Nigeria subscribers will be able to access a huge variety of top rated
content from the latest music videos to comedy skits, celebrity news and gist.
Subscribers will also have the option to stream or download content based on their preference.
With over 3,000 videos, TRACE Plus represents one of Africa’s largest digital content libraries
with contributions from world renowned content producers such as Clarence Peters, award
winning Mark Angel and the very best of TRACE Naija.
Airtel customers can subscribe to ‘TRACE Plus’ by visiting www.traceplus.com or dialing *62012#
or texting “HELP” to 62012 for as low as N40 inclusive of data charges.
After subscribing, customers will have access to content on celebrity gist, comedy skits, lifestyle,
sports news as well as exclusive music videos featuring some of Nigeria’s top rated celebs
including rave of the moment Tekno and Timaya.
While commenting on the partnership with TRACE, Chief Commercial Officer, Airtel Nigeria,
Ahmad Mokhles, said “Airtel is constantly exploring new frontiers to develop innovative
products specifically designed for the youths who are dear to the brand.
“The new ‘TRACE Plus’ is a testament to our commitment to providing our consumers top notch
content at very affordable cost. Beyond entertainment, the product is also an empowerment
tool as it gives content producers and developers the opportunity to generate income for
themselves while doing what they love doing best”.
“TRACE Plus’s videos on the go platform represents another mobile innovation in TRACE’s digital
evolution, made to fit the demands of the smart generation. We are widening our reach from TV
to engage Airtel subscribers and the vibrant creative community and connect them in a fun and
viral way, we hope you enjoy!” commented Olivier Laouchez, Founder and CEO TRACE Group
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