Google launches app to reduce high mobile data usage in Nigeria

Brand new app Datally helps Android users understand and control their mobile data to get the most out of their data plans
(30 November 2017) Lagos — Today Google announced Datally, a smart and simple Android app that
helps smartphone users understand, control and save mobile data. Datally works on all smartphones
running Android 5.0 (Lollipop) and higher, and is available for download on the Google Play Store
globally, today.
Datally was developed to help solve one of the biggest concerns of smartphone users around the world,
and especially in Nigeria – worries about data usage. During extensive user research around the world,
we found that many smartphone users worry about running out of data, especially the new generation
of internet users known as the ‘Next Billion Users.’ Not only are they constantly thinking about data
balances, but they do not understand where their data is going, nor do they feel like they can control
allocating data to the apps they really care about.
The app will empower users to manage their data more effectively on their smartphones through four
key features:

● Data Saver: Apps frequently use data in the background for updating content and
information. Datally’s Data Saver feature lets users control data on an app-by- app basis,
so that data only goes to apps they care about.
● Data Saver bubble: Once Data Saver is turned on, Datally’s Data Saver bubble will
appear when a user goes into an app. Whenever that app uses data, the Data Saver
bubble will show the current rate of data usage, and users can easily choose to block
that app’s data use if things start to get out of control. The Data Saver bubble is like a
speedometer for mobile data.
● Personalized alerts: Datally alerts users when apps start consuming a lot of data, and it
allows them to see how much data they’ve used on a daily, weekly, and monthly basis.
● Wi-Fi finder: There are times when users want to use more data than they have on their
mobile plans, such as when they want to watch HD videos. Public Wi-Fi is an important
access point for high-bandwidth connectivity. Datally’s Find Wi-Fi feature reveals the
networks nearby, rated by the Datally community. Once connected, users can rate the
Wi-Fi networks based on their own experience.

Speaking at the launch of Datally in Lagos, Juliet Ehimuan-Chiazor, Google Nigeria Country Director said,
“For the last few years, our Next Billion Users team has been doing a lot of research on the ground in
fast growing Internet countries like Nigeria, We have found that data is a major constraint for the the
next billion users. Introducing Datally into the Nigerian smartphone market will help users understand
how to control their mobile data better”.
“Google tested Datally in the Philippines for most of 2017, and the insights from the product tests there
shaped the final app. The user research showed that people testing the app saved up to 30% of their
mobile data, depending on the way they used Datally,” he concluded.

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